Conversations with the people building from nothing. Business, AI, technology and execution, with Ethiopian founders and builders.
Full episodes on YouTube and Spotify. Start anywhere, they all begin at zero.
Authentication has always answered one question: who are you, and what are you allowed to do? From Web2 passwords to Web3 wallets, and then the harder one: how an AI agent proves who it is and gets permission to act for you.
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AI is rewriting ads, content, targeting and the jobs behind them. The tools brands actually use, where AI saves real money, where it quietly wastes it, and where a small brand can outrun a big budget.
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Perplexity flips search: you ask, it reads the live web, it answers with citations you can check. How that differs from Google and ChatGPT, how a business owner can use it, and what Nvidia backing it says about where search is going.
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The Build, where we break down how a company was actually built. Alex Atallah, co-founder of OpenSea and later OpenRouter, and the pattern behind building the marketplace around a technology shift instead of the product.
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What AI actually does inside a business today: the applications that already pay for themselves, the tools we use ourselves, and where the opportunity is for Ethiopian founders. In English and አማርኛ.
Listen →Six things come up in almost every episode. These are them.
How companies actually make money, not how they say they do.
The first hire, the first customer, the first failure.
The tools and infrastructure behind things that scale.
What is real, what is hype, and what you can use on Monday.
Ideas are cheap. This is the part nobody posts about.
Shipping, selling, hiring, and the weeks in between.
The people building here, in their own words.
Founders, operators and engineers building real things, in their own words.
The first customer, the bad month, the real numbers. Builders telling it the way it happened.
Founders, operators, engineers, and everyone still figuring out week three.
I listen on the drive to work. It is the only podcast where people say the numbers out loud.
Founder, Dubai
How a two-person ship in Bole went from zero to 400 customers in eleven months.
conversations recorded so far, and counting.
No pitch decks, no buzzwords. Just how the thing actually got built.
Operator
The Amharic and English mix makes it feel like a real conversation, not a broadcast.
Product designer
How a two-person ship in Bole went from zero to 400 customers in eleven months.
Every episode I finish with one thing I can actually try this week.
Engineer
One email when a new conversation drops. No threads, no filler.
You are in. Next episode lands in your inbox.
